Men 'soap' it up! [ ]

Everybody talks about women spending hours in front of the television for their daily dose of saas-bahu serials. But then, men are not far behind on this front.

There are certain truths in this world which are best left hidden. One among them is that men don't read women's magazines. Nothing new in this. But then men also 'don't watch daily soaps'. Wrong.

Though they would hate to admit it, there is a rising number of men who can't help being hooked to the melodramatic saas-bahu sagas on telly.

Talk to Vishnu M, a 56-year-old who is an ardent fan of these serials, and he says, "Initially I didn't follow these serials so regularly but now I am totally addicted to them."

Ask him about the emotional overdose of never-ending serials and he says, "Many Hublot Replica Watches of these emotions can't be felt in our daily life. Which is why there is nothing wrong in trying to understand them by watching these serials."

And then there are many who are 'forced' to follow the daily lives of our much-talked about tele bahus and their extended khandaan.

The reason behind this is the popular choice of other family members (read mothers, wives and sisters). Altaf Kotwal, a 24-year-old still prefers to watch action shows and sports events, but doesn't miss two prime time soaps.

"These serials are aired during dinner time. So I am forced to watch them with other members of my family." Television actor Abhay Vakil, who is himself a part of a number of telly serials has a huge following among his buddy brigade.

"I think many men enjoy these family dramas more than women do. They hate to admit this but it is a 'hidden' fact akin to men saying that they don't cook at home. I have to admit, my father too is hooked to many of these soaps."

However, Nivedita Basu, creative head of a leading production house feels that male-viewership depends on how the male leads have been characterised.

"If the male leads are portrayed as strong characters, it draws the attention of male viewers. Men still don't watch serials where the women have a stronger role. They feel it is very wimpy and dumb. I have received a lot of flak for many of my such serials."

Agrees Aatish Kapadia, a scriptwriter, "Men are no longer averse to watching soap operas. But then the story should have something vital in it for them."

Though admitting that it is difficult to wean away the male audience from their favourite sport shows, Replica Gucci Handbags Kapadia adds, "If you can weave all the elements and provide wholesome entertainment, you are bound to attract male viewers."

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